Blue Seven is a long-time friend of Tree & Leaf. We've collaborated on a number of projects, products, and events. Local businesses relay on the support of their community, but also the support of other local businesses. We wouldn't get anywhere if we treated small business ownership like a competition. There is an old saying, "A rising tide lifts all boats." It is most commonly referring to economics, but can be applied to all situations. When one of us is doing well, it lifts the community. We should have a drive to support each other in the events, goods, and culture we each produce - it helps us all.
6 years ago, Caleb asked if I would participate in a small project he had called Clean Start. He told me it was to demonstrate how jeans wear over a period of 6 months. Get a pair of jeans, wear them without washing, and see what happens. I'd never worn raw denim before, but figured it was an easy way to not do laundry for 6 months! Every year since then I've participated in Blue Seven's Clean Start Program. Now, it's the only way I break in jeans. The final product is a pair of pants that fits perfectly and has unique signs of distress. Along with a great pair of jeans, they've built a really fun community around the project. The initial group of participants in 2011 was 20 and it has now grown to around 200 participants each year!
Every year, they document before and after pictures of the jean wear and tear. The jeans get their first wash in 6 months and then are displayed as apart of a big party hosted by Blue Seven. Last year, I noticed such a change between the appearance before and after the wash, I wanted to make sure to document it this year. Here's some photos of the pair (Railcar Fine Goods 13.75 oz) I've been wearing for 7 months.
I know, It's kinda weird, but it's also really cool! There's a handful of great reasons why breaking in a pair of jeans this way is the best way. You don't have to ask my opinion on it - get the facts from fine denim makers and the Blue Seven crew at the Clean Start Party on May 20th at the newly renovated Sunshine Cleaners building on Classen! Follow Blue Seven on Instagram, Facebook, or at their website to stay filled in on all your denim needs! You can also see other photos from other local denim wearers at #B7CleanStart.